NHL Pride Nights under scrutiny as teams shift to broader inclusion branding

TL;DR Summary
Bettman touts the league’s Pride Nights and the popularity of LGBTQ+-friendly content like the show Heated Rivalry, but teams are pulling back from formal Pride Night branding. Bruins and Hurricanes moved to “Hockey Is For Everyone Night,” the Kings emphasize broader LGBTQ+ programming, and Utah Mammoth have not announced Pride events, while Detroit Red Wings recently added Pride Night to a broader People of Hockeytown celebration. The NHL says Pride Nights aren’t mandated and highlights partnerships with LGBTQ+ groups, but critics say reduced visibility can limit safety and recognition for players and fans alike.
- Gary Bettman praised ‘Heated Rivalry’ and NHL Pride Nights. The leaguewide reality doesn’t match - The Athletic The New York Times
- Gay ice hockey drama 'Heated Rivalry' becomes a surprise hit in Russia despite anti-LGBTQ+ laws ABC News
- Heated Rivalry and the Myth of the 'Niche' LGBTQIA2S+ Audience Little Black Book | LBBOnline
- Rachel Reid’s wild Heated Rivalry ride The Globe and Mail
- As ‘Heated Rivalry’ takes off, the NHL faces questions about inclusion The Washington Post
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