"Exploring Life in Disney's 2,000 Themed Homes: Dream or Nightmare?"

1 min read
Source: The Guardian
"Exploring Life in Disney's 2,000 Themed Homes: Dream or Nightmare?"
Photo: The Guardian
TL;DR Summary

Disney is launching a new community called Cotino, offering 2,000 themed homes in California's desert city of Rancho Mirage, where every aspect of life will be curated by the entertainment corporation. The homes, starting at over $1m, promise to be infused with Disney's magic, and residents will have access to Disney-themed activities and services. This move represents Disney's expansion into property development, capitalizing on loyal fans' emotional attachment to the brand, and is part of the company's century-long tale of bringing its themed fairy dust into various aspects of people's lives.

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