KISS Bids Farewell to Live Tours, Embraces Digital Avatars

After concluding their "The End of the Road" farewell tour, rock band KISS plans to continue performing through digital avatars created in partnership with Industrial Light & Magic and Pophouse Entertainment Group. The band's holographic avatars made their debut during the final show, floating above the audience and performing a robotic rendition of a song. KISS aims to stay "forever young and forever iconic" with this technology, which has already proven successful for other artists like Abba. The band's history of capitalizing on merchandise and unique products makes this move unsurprising, and it reflects a growing trend of aging rock stars utilizing holograms for future performances.