Drake Accuses UMG and Spotify of Boosting Kendrick Lamar's 'Not Like Us' with Bots

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Source: NPR
Drake Accuses UMG and Spotify of Boosting Kendrick Lamar's 'Not Like Us' with Bots
Photo: NPR
TL;DR Summary

Drake has filed a petition against Universal Music Group (UMG) and Spotify, accusing them of unfairly promoting Kendrick Lamar's song "Not Like Us" by inflating its streaming and radio numbers. He alleges that UMG paid influencers and used bots to boost the song's popularity, and that Spotify recommended it more frequently due to a favorable licensing agreement. Drake claims similar practices occurred on other platforms like Apple Music, and seeks discovery of those involved in the alleged promotion. UMG denies the accusations, stating they uphold ethical marketing practices.

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