"KMOV Apologizes for Anchor's Use of 'Colored' to Describe Minority Homeowners"

St. Louis TV station KMOV faced backlash after anchor Cory Stark used the term "colored homeowners" on air, prompting an apology from the station and Stark. The National Association of Black Journalists criticized the use of the "outdated, offensive, and racist" term and called for employee retraining and better recruitment and retention of black staffers at KMOV. While some, including the St. Louis County NAACP President, believe there was no offensive intent, the incident highlights ongoing concerns about equal treatment and fair coverage in the media.