The Rise of Barbiecore: From Movies to Fashion, It's Taking Over

Barbiecore, a maximalist aesthetic characterized by unabashedly femme, bubblegum pink elements, has gained popularity in interior design and sponsored content. The trend has seen a surge in searches for "Barbie aesthetic bedroom" on Pinterest and has been featured in publications like Architectural Digest and House Beautiful. Barbiecore merchandise, such as area rugs and kitchen decor, is now available, and Instagram influencers are incorporating pink content into their feeds. The Barbie brand's marketing campaign has achieved viral success, blurring the line between promotion and popular demand. Despite a drop in sales, Barbie's parent company, Mattel, believes the doll has staying power, especially with the release of an upcoming movie.