"The Creator: Disney's Mind-Blowing Sci-Fi Film That Blends Humanity and A.I."

Disney has amped up its marketing campaign for the sci-fi film "The Creator" after positive responses from press screenings. The action-packed movie, directed by Gareth Edwards, follows a spy mercenary searching for his missing wife in a post-nuclear war world blamed on AI robots. With a strong marketing push and a focus on premium experiences like IMAX, Disney hopes to break through the crowded box office weekend and achieve a successful opening. Overseas markets are also crucial for the film's success, as sci-fi movies typically perform well internationally.