Asteroid City: From Box Office Records to Immersive Pop-Up Experience.

Wes Anderson's latest film, "Asteroid City," presented by Focus Features, has set specialty box office records with an estimated $790k three-day gross and $890k estimated for the four-day weekend in just six theaters. The film has achieved the biggest per-theater average of the year and since Covid, and for some years before. Focus Features plans to expand the film to approximately 1,500 theaters next weekend. The film's success is seen as a boost for the indie market.