Zara Faces Backlash for Controversial Ad Campaign Amid Israel-Hamas Conflict

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Source: The New York Times
Zara Faces Backlash for Controversial Ad Campaign Amid Israel-Hamas Conflict
Photo: The New York Times
TL;DR Summary

Zara, the fast-fashion retailer, has removed an ad campaign titled "The Jacket" after facing criticism for its insensitivity towards the Israel-Hamas war. The campaign featured model Kristen McMenamy and included images that some users found reminiscent of the conflict. Zara stated that the campaign was shot before the war began and expressed regret for any offense caused. Critics argued that releasing the campaign in December was insensitive, and protests took place outside Zara stores in Tunisia and Germany. The company has since deleted the photos from its Instagram page.

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