Adidas faces backlash over controversial swimsuit ad featuring transgender model.

1 min read
Source: USA TODAY
Adidas faces backlash over controversial swimsuit ad featuring transgender model.
Photo: USA TODAY
TL;DR Summary

Adidas has faced backlash on social media for its "Let Love Be Your Legacy" collection, which includes a gender-inclusive swimsuit designed by Rich Mnisi to celebrate Pride Month. The swimsuit has been criticized by some for erasing women and promoting an assault on femininity. However, Adidas defended the collection, saying it reflects the company's commitment to allyship and freedom of expression without bias. The controversy is the latest example of a growing trend among brands to promote gender inclusivity, which has sparked both praise and criticism from consumers.

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