1990 JCPenney Catalog Goes Viral Among Gen Z.

A JCPenney's catalog from 1990 has gone viral on TikTok, with Gen Zers expressing a desire to wear the colorful and coordinated looks of the '90s. The video, uploaded by @wedontwannagrowup, has gained over 186,000 views and 15,000 likes. While some users expressed a desire to see these styles return, others noted the lack of diversity amongst the models featured in the catalog. The vintage fashions taking off with Gen Z is not a new trend, as recently a TikTok capturing the style of 1960s teenagers had Zoomers drooling over their groovy looks.