"Beyoncé's Empowering Hair Journey and Personal Growth"

Beyoncé launches her hair care brand, Cécred, inspired by her family's legacy in hairdressing and the cultural significance of hair in the Black community. The brand offers an eight-piece collection featuring patent-pending bioactive keratin ferment technology infused with honey, aiming to strengthen and smooth hair. Beyoncé shares her personal experiences growing up in her mother's salon and discusses the emotional and transformative decision to cut her hair in 2013. She emphasizes the importance of personalized hair care and aims to honor the sacred rituals of the past while incorporating cutting-edge science. The brand launches on February 20.