SAG-AFTRA's New Agreement Allows AI Voice Use in Video Games

SAG-AFTRA has announced a groundbreaking deal with Replica Studios, an AI voice technology company, to establish protections and licensing terms for the use of artificial intelligence voices in video games. The agreement requires consent from performers for the use of their voices and aims to provide renewed trust and confidence for actors working in the video game industry. This move comes amid ongoing concerns over the ethical use of AI technology in creative industries and follows SAG-AFTRA's recent contract with major film and TV studios, which also addresses the use of AI to replicate actors' likenesses.