Lucasfilm Faces Lawsuit Over Indiana Jones 5 Backpack

Lucasfilm is facing a legal battle as American bag maker Frost River alleges that the studio used its products without permission to promote a competitor in the upcoming Indiana Jones film. Frost River claims that Lucasfilm used their "Geologist Pack" and "Simple Book Pack" in marketing materials for the movie, with identifying branding removed, and authorized a co-branded campaign with Filson, a direct competitor. Frost River is suing for damages and relief under the Lanham Act, alleging that Lucasfilm and Filson misled the public and breached their rights.