"Five Nights at Freddy's Movie Breaks Box Office Records, Delighting Fans Worldwide"

Universal/Blumhouse's "Five Nights at Freddy's" has surpassed $100 million at the domestic box office, making it the highest-grossing film released simultaneously on the Peacock streaming service. The movie, based on the popular video game franchise, attracted a strong and dedicated fanbase, allowing Universal to confidently release it day-and-date in theaters and on streaming. The studio's marketing campaign targeted the millennial demographic, utilizing social media, YouTube influencers, and interactive experiences to engage fans. "Five Nights at Freddy's" is expected to continue its success at the box office, joining the ranks of other day-and-date blockbusters.