Zara Faces Backlash Over Controversial Ad Campaign, Sparks Boycott Calls

Zara has withdrawn an ad campaign featuring statues wrapped in white after facing backlash and calls for a boycott from pro-Palestinian activists. The campaign, which also featured mannequins with missing limbs, was criticized for resembling photos of corpses in white shrouds in Gaza. Zara stated that the campaign was conceived and photographed before the conflict in Gaza erupted and was meant to showcase unfinished sculptures in a sculptor's studio. The company expressed regret for the "misunderstanding" and removed the images from all platforms. Protests were held outside Zara stores, and the Advertising Standards Authority received 110 complaints.