WWE and UFC merge under new leadership.

WWE and UFC have agreed to merge and form a new publicly traded company controlled by Endeavor Group, with Endeavor owning a 51% stake and WWE shareholders having the remaining 49%. The deal values WWE at $9.3 billion and UFC at $12.1 billion. Ari Emanuel will act as CEO of both Endeavor and the new company, while Vince McMahon will be executive chairman. The merged company's name will be announced later. The agreement would pair two of the biggest sports entertainment brands in the world.