WWE and Fanatics team up for global merchandise sales at live events.
TL;DR Summary
WWE and Fanatics have expanded their partnership to include all global event retail and merchandise operations. Fanatics Commerce will manage the on-site event retail experience for WWE's annual calendar of 300-plus events, including premium live events such as WrestleMania, Royal Rumble, and SummerSlam. The expansion follows strong commercial results for WWE across its retail channels in 2022, including record-breaking demand for WWE merchandise. The deal will reduce overhead and in-house expenditures while increasing sales revenue.
- WWE expands Fanatics partnership to include merch sales at events Cageside Seats
- WWE & Fanatics announce expanded merchandising partnership Figure Four Online
- WWE Expands Relationship With Fanatics For Global Merchandise Operations Wrestling Inc.
- Fanatics to Take Over WWE Event Merchandise Business Under Extended Partnership Wrestling Headlines
- WWE taps Fanatics to sell merchandise at live events like WrestleMania, SummerSlam CNBC
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