"Taylor Swift's Impact on the AFC Championship Game: From Bracelets to Milestones"

1 min read
Source: Task & Purpose
"Taylor Swift's Impact on the AFC Championship Game: From Bracelets to Milestones"
Photo: Task & Purpose
TL;DR Summary

Former Army Rangers' jewelry company, Wove, has seen a 2,000% increase in sales after Taylor Swift wore their diamond tennis bracelet at the AFC Championship game. The company, founded by Andrew Wolgemuth and Brian Elliott, focuses on custom jewelry and employs a workforce of 50% veterans. The bracelet was ordered by NFL player Travis Kelce as a Christmas gift for Swift, leading to a surge in sales and web traffic for Wove. The company aims to make custom jewelry accessible to a wide audience, particularly military members, and ships replicas to deployed customers.

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