Sisters Compete to Become L.A.'s New Billboard Queen

Adriana Gallardo, a successful Latina entrepreneur and insurance mogul known for her ubiquitous billboards, is engaged in a rivalry with her sister Veronica, who also runs an insurance business in LA. Both sisters built their empires from humble beginnings as undocumented immigrants, and their story highlights their competitive yet familial relationship, as well as their impact on the Latino community and the insurance market in Southern California.