Shay Mitchell's Rini: Kid-Friendly Skincare or Controversy?

Actress Shay Mitchell launched Rini, a skincare brand for children aged three and up, marketed through social media, which has sparked criticism for potentially promoting self-image issues among kids. The brand, inspired by her own children and developed in South Korea, offers face masks containing soothing ingredients, with plans for future products. Mitchell emphasizes the brand's focus on fun and gentle self-care, but critics remain concerned about the implications of marketing skincare to young children.