Rihanna Steps Down as CEO of Savage X Fenty, Hillary Super Takes Over

Rihanna will step down as CEO of Savage X Fenty lingerie brand, which she founded in 2018, and will serve as executive chair instead. Hillary Super, former CEO of Anthropologie Group, will take over as the new chief executive. The handover will take place on June 26. Savage X Fenty, a membership-based e-commerce line, reached a valuation of $1 billion in 2021. Rihanna's business models appeal to a more diverse and inclusive consumer base, largely ignored by competitors.