Mattel's 'Wicked' Doll Packaging Error Sparks Porn Site Traffic Surge

TL;DR Summary
Mattel mistakenly printed the wrong website on the packaging of its "Wicked" dolls, directing consumers to an adult site instead of the official movie website. The company has apologized for the error and advised parents to discard or obscure the incorrect link. The dolls are part of a collection for the upcoming "Wicked" movie adaptation, with the first part releasing in November 2023.
- Mattel’s Mixup on ‘Wicked’ Doll Packaging Causes Traffic Surge on Porn Site VICE
- Mattel apologizes after mistakenly printing porn site on ‘Wicked’ movie dolls packaging CNN
- ‘Wicked’ Dolls Pulled From Stores After Porn Site Packaging Misprint Forbes
- A 'Wicked' mistake: Mattel apologizes for printing a porn site on its doll packaging NPR
- ‘Wicked’ Doll Packaging Misprint Drives 12-Year Surge in Traffic to Porn Site Variety
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