LeBron's SpringHill and Fulwell 73 Merge to Expand Entertainment Empire

The SpringHill Company, co-founded by LeBron James and Maverick Carter, and Fulwell 73, co-founded by Ben Winston and others, have merged to form a major player in unscripted, live, and branded entertainment. The deal, a year in the making, aims to leverage both companies' strengths in sports, live events, and branded content, with a $40 million investment from existing backers to fuel growth. The merger, expected to close in Q4, positions the new entity as a leader in the entertainment industry, focusing on sports and live programming.