"Disney's Strategic Move: Free Cricket to Reign Supreme in India's Streaming Wars"

Disney is planning to stream live cricket matches for free on smartphones and tablets in India in an effort to regain subscribers lost by its streaming service Disney+ Hotstar. The move is aimed at increasing advertising revenues and attracting new subscribers to its paid plans. Disney+ Hotstar, which lost the Indian Premier League Cricket (IPL) to JioCinema last year, has seen a decline in subscribers and is now offering free cricket as a strategy to boost its user base. Disney is also exploring options such as seeking a joint venture partner or selling its India business.