"Condé Nast Consolidates Pitchfork into GQ, Resulting in Layoffs"

1 min read
Source: The New York Times
"Condé Nast Consolidates Pitchfork into GQ, Resulting in Layoffs"
Photo: The New York Times
TL;DR Summary

Condé Nast is merging Pitchfork, a renowned music criticism site, with GQ, resulting in layoffs at Pitchfork. The decision was made after evaluating Pitchfork's performance and is aimed at ensuring the brand's music coverage continues to thrive within the company. The merger marks a significant shift for Pitchfork, which was founded in 1996 and gained prominence as a taste-making institution in music journalism. The move comes as Condé Nast, facing advertising cutbacks, seeks to streamline its operations and remain profitable.

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