Send Help Poised for $25M Global Kickoff as Iron Lung and Melania Enter Weekend Mix

Deadline forecasts a busy January weekend with Sam Raimi’s Send Help leading the domestic box office at about $15M (3,400 sites) and roughly $25M worldwide after international play, potentially dethroning Avatar: Fire and Ash. Youtuber Markiplier’s Iron Lung could open around $9–$10M on about 3,100–3,500 screens, while Black Bear’s Shelter aims for $5–$7M from 2,726 theaters and Amazon MGM’s Melania targets about $5M+ on roughly 1,500 sites. The Paris Hilton documentary Infinite Icon also bows in limited release, adding to a varied slate as Avatar holds the global weekend perch.