Send Help Maintains No. 1 in Ice-Cold Super Bowl Box Office as Melania Slumps

A frigid Super Bowl weekend with few major releases kept the box office sluggish: Send Help stayed No. 1 with about $10 million from 3,475 venues, while Melania plunged to No. 9 with $2.37 million from 2,003 theaters. The weekend’s total hovered near $60 million, well below pre-pandemic levels. Solo Mio opened second ($7.2M), Iron Lung was third ($6.2M), Stray Kids: The Dominate Experience opened fourth ($5.5M), and Dracula rounded out the top five with $4.5M. The Strangers: Chapter 3 debuted later in the week. Amazon MGM’s hefty $40M acquisition plus $35M marketing spend for Melania is under industry scrutiny as the company leans on a longer-tail strategy, including a Prime Video rollout.