EU launches sweeping probe into Shein over child-like dolls, weapons and risky design

The European Commission launched a formal investigation under the Digital Services Act into Shein, examining whether the Chinese online marketplace allowed sale of illegal items such as child-like sex dolls, weapons, unsafe toys and cosmetics, and whether it failed to assess and mitigate risks. The probe also scrutinizes Shein’s platform design and recommender system for potential harms, while Ireland’s regulator seeks information on protections for minors. Shein says it is cooperating and has implemented age checks and other safety measures; violations could carry penalties up to 6% of global revenue.