Coupang becomes a flashpoint in Trump’s digital trade push

Coupang, South Korea’s largest online retailer nicknamed the 'Amazon of Asia,' has actively aligned with the U.S. on digital policy and expanded its Washington lobbying, making it a focal point as the Trump administration pursues tariffs and Seoul advances digital regulations that critics say discriminate against American firms; despite a tentative trade deal, Coupang’s data breach and related investigations keep the U.S.–Korea digital policy debate in flux.