Limited-time Cheez-It rest stop debuts in California

The Kellogg Company has transformed a gas station and souvenir shop in Joshua Tree, California, into a Cheez-It-themed rest stop for one week, from June 5 to June 11. Visitors can buy exclusive merch and unusual Cheez-It flavors, and try the "world's first and only Cheez-It Pump" designed to pump Cheez-It bags into a vehicle. The rest stop will also offer "Instagram-worthy" photo opportunities, such as a giant Cheez-It box.