Emerging Destinations Spark 2026 Travel Boom

UN data show 2025 international arrivals at about 1.5 billion and a projected 4% global growth in 2026, driven by high-identity destinations such as Brazil, Egypt, Ethiopia, Bhutan and Seychelles rather than just traditional hubs. Egypt benefits from the Grand Egyptian Museum and slower Nile experiences; Brazil expands thanks to air connectivity and major events; Ethiopia is rebuilding demand with improved access and the Visit Ethiopia platform; Bhutan maintains a sustainable, high-value model funded by a nightly development fee. The trend underscores travelers’ preference for distinctive cultures and more sustainable, less crowded experiences while addressing overtourism.