Airline Loyalty Program Updates: United and Delta Make Changes Amidst Customer Backlash

United Airlines has announced that it will not be changing its elite status qualification rules for the 2025 program year, unlike Delta Air Lines, which recently increased its requirements. United's decision aims to maintain a robust and valuable set of benefits for its Premier elite members and avoid a situation where an excessive number of elite members could hinder the delivery of benefits. The airline had already reinstated pre-pandemic criteria earlier this year and will continue to assist elite members in maintaining their status through one-time premier qualifying flights deposits. Despite some disgruntled elite members, United's decision provides relief for customers who barely meet the status requirements for their tier.
- United to keep Premier status changes the same for the 2025 program year The Points Guy
- Delta tweaking loyalty program, again FOX 32 Chicago
- Delta adjusts loyalty program changes after customer backlash Fox Business
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- Requests For United Airlines Status Matches Are Up "Dramatically" With Delta Gutting SkyMiles View from the Wing
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