Southwest 2.0 Delivers a Bold Turnaround
TL;DR Summary
An opinion piece lauds Southwest's 18-month overhaul—rolled out with assigned seating, Extra Legroom, bag-fee changes, a new ops system, six interline partners, and broader distribution—saying the execution was flawless, boosted on-time performance and 2026 guidance (EPS at least $4; unit revenue up), and signals a successful transformation from the post-2022 meltdown to a more efficient, modern airline.
Topics:business#airline-industry#on-time-performance#seating-assignments#southwest-airlines#transportation#turnaround
- It’s Time to Appreciate The New Southwest Cranky Flier
- Southwest just began assigned seating. We tested the first day of flights. The Washington Post
- Southwest’s Controversial New Plus-Size Customer Policy Begins Today — Here’s What to Know People.com
- Southwest Ends Open Seating. Some Passengers Will Miss the Scrum. The New York Times
- ‘It’s a setup. It’s a trap’: Gee Scott calls out Southwest Airlines’ after seating policy change MyNorthwest.com
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