NYC's Urgent Crusade to End Deadly Subway Surfing Trend

New York City has launched a new program called "Subway Surfing Kills - Ride Inside, Stay Alive" to raise awareness among youth about the dangers of subway surfing. The initiative, developed by students for students, includes public service announcements, digital signage, student-created graphics, physical palm cards, school swag, social media posts, and anti-surfing messages on MetroCards. Google, Meta, and TikTok are providing space on their platforms to amplify the campaign, and the NYPD is contributing by deploying officers to stations and conducting home visits. The initiative comes after five teens lost their lives subway surfing this year.