"Behind the Scenes: How 'Call of Duty' Scored a Real Rifle"

1 min read
Source: The Wall Street Journal
"Behind the Scenes: How 'Call of Duty' Scored a Real Rifle"
Photo: The Wall Street Journal
TL;DR Summary

A top U.S. gun maker has signed a secret deal to feature one of its rifles, the Adaptive Combat Rifle, in the popular videogame franchise Call of Duty, as part of a marketing strategy to target young customers. The undisclosed agreement was revealed through internal emails and company records.

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