"Wall Street Embraces Generative AI: Morgan Stanley Introduces AI Assistant for Financial Advisors"

Morgan Stanley has launched its generative AI assistant, based on OpenAI's GPT-4 software, for all financial advisors and support staff. The AI @ Morgan Stanley Assistant provides quick access to the bank's database of research reports and documents, freeing up time for advisors to engage more with clients. The tool requires advisors to phrase questions in full sentences, similar to speaking to a human, and has undergone extensive testing to ensure quality responses. This is the first of several generative AI solutions planned by the bank, which aims to revolutionize client interactions and improve advisor practices.