"Unraveling the Apple Car: A Decade of False Starts and Hard Lessons"

Apple's secretive Project Titan, aimed at developing an electric car or autonomous vehicle, spanned a decade of speculation and pivots before being ultimately scrapped in 2024. The project, which saw numerous leadership changes and shifts in focus, struggled to define its goals and faced challenges in developing self-driving technology. Despite various reports and rumors, Apple never publicly confirmed the project, and it ultimately ended without a formal prototype.