UK considers measures to diversify Google’s search results amid AI competition
TL;DR Summary
The UK’s Competition and Markets Authority is considering designating Google as a 'strategic market' entity, which would require the company to provide alternative search options, ensure fair ranking of results, and give publishers more control over their content, aiming to increase competition and consumer choice in the UK search market.
- UK may require Google to give users alternative search options and rank its results 'more fairly' TechCrunch
- Google Could Face New Search Oversight From UK Watchdog PYMNTS.com
- UK regulators may force Google to open search engine to more competition as AI threat grows New York Post
- Google Faces UK Pressure Over AI Search Summary, Advertising Bloomberg
- UK may compel Google to change search rankings, offer alternatives Reuters
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