Toyota pivots to Beyond Zero: hybrids wear blue-dot badges instead of the blue halo

Toyota is retiring the bluish halo on hybrids in favor of its Beyond Zero branding, adopting a blue-dot emblem for electrified models and dropping the 'Prime' label on plug-in hybrids. The change unifies hybrids, plug-ins, and BEVs under a single branding umbrella as the RAV4 stays in high demand and Toyota expands its electrified lineup.