TikTok’s US-Backed JV Takes the Reins: What Changes for American Fans
TL;DR Summary
TikTok announced a US-led Joint Venture (TikTok USDS) to run the app in the United States, with ByteDance retaining a 19.9% stake and Oracle licensed to manage and retrain the recommendation algorithm on US user data in a secure Oracle cloud. Most users won’t need to download a new app, but the For You feed could evolve as the algorithm is updated on US data, and terms now include under-13 limits and AI-use disclosures. The specifics of how user experience will change remain unclear, though the company says it will preserve a “global experience” for US users and extend safeguards to CapCut and Lemon8.
- Who owns TikTok now and how could it change for US users? BBC
- Announcement from the new TikTok USDS Joint Venture LLC Newsroom | TikTok
- Who controls TikTok’s US platform under new deal? Al Jazeera
- TikTok was thriving in the U.S., even before a joint venture saved it from a potential ban CNBC
- 3 Things to Know About the TikTok Deal, and a New Protest Tactic in Minnesota The New York Times
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