The Rise of Generative AI: Transforming Businesses and Content Creation

Generative AI is set to revolutionize enterprise applications, leading to a shift from "system of record" to "system of engagement" applications. The first wave of generative AI applications has already emerged, but they often lack enduring value due to limited workflow or functionality. The second wave will integrate structured and unstructured data from system-of-record and system-of-engagement applications. The third wave will create a "system of intelligence" layer, leveraging generative AI to enhance product experiences through deep integration, data characterization, and feedback loops. These system-of-intelligence products will provide enduring value and face competition from incumbents. The transformation of the AI space is accelerating, and it's up to founders to build enduring products that will have an extraordinary impact on enterprises.