The Impact of Google's Generative AI on Business and Digital Assistants

Google is bringing generative artificial intelligence (AI) to its Google Assistant, which powers Google's Home, Auto, and mobile software. This move marks the beginning of the true digital assistant wars. Google aims to replicate the conversational quality of popular chatbot Chat GPT and its own software algorithm, Google Duplex, which mimics a personal assistant. By integrating generative AI into its Assistant, Google has the potential to transform the digital assistant experience on billions of devices and disrupt its native digital advertising model. Investors should consider the long-term potential of a powerful and valuable digital assistant that could supplant the advertising model over time.