The Future of Customer Engagement: AI's Impact on Retention and Marketing

The global digital advertising sector is undergoing a transformation as companies adapt to the impending end of third-party cookies and the rise of data privacy laws. Businesses are exploring new advertising techniques and shifting towards using first-party data obtained with user consent. Machine learning (ML) and artificial intelligence (AI) are playing a crucial role in analyzing and extracting valuable insights from raw data to create personalized customer experiences. ML-powered feature engineering can accelerate the process of identifying valuable data, while AI can help maintain and update ML models for accurate predictions. Visualization through business intelligence dashboards allows stakeholders to access and utilize the generated data. The potential of AI and ML in solving real-world problems and achieving unique organizational goals is vast and customizable.