Streaming Becomes the Dominant TV Viewing Platform
TL;DR Summary
Streaming services in the U.S. surpassed cable and broadcast TV in total viewership for the first time in May, accounting for 44.8% of all TV viewing, driven largely by free streaming platforms like PlutoTV, Roku Channel, and Tubi, with YouTube leading at 12.5% and Netflix at 7.5%.
- Streaming viewership exceeded cable and broadcast combined for the first time last month, report says TechCrunch
- Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time Nielsen
- Streaming Viewership Surpassed Cable and Broadcast Combined for the First Time Ever in May, Nielsen Finds Variety
- Streaming is now the main way people watch TV Nieman Lab
- It’s Official: Streaming Is Now the King of TV The New York Times
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