Streaming Becomes the Dominant Force in TV Viewership
TL;DR Summary
In May, for the first time, more Americans watched television via streaming services than through cable and broadcast networks combined, marking a significant shift in viewing habits and signaling that streaming has become the dominant form of TV consumption.
- It’s Official: Streaming Is Now the King of TV The New York Times
- Streaming overtakes cable and broadcast as the most-watched form of TV NBC News
- Streaming Reaches Historic TV Milestone, Eclipses Combined Broadcast and Cable Viewing For First Time Nielsen
- Streaming Viewership Surpassed Cable and Broadcast Combined for the First Time Ever in May, Nielsen Finds Variety
- Streaming Hits New High, Surpassing Broadcast & Cable TV Viewing In May For First Time, Nielsen Says Deadline
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