OpenAI Launches Innovative Shopping System to Compete with Tech Giants

OpenAI has introduced 'Instant Checkout' for ChatGPT users in the U.S., allowing seamless in-chat purchases from Etsy and Shopify, potentially reshaping online shopping by shifting power from traditional platforms like Google and Amazon to AI-driven systems. The company also plans to open source its Agentic Commerce Protocol to enable broader adoption of AI-powered checkout solutions, positioning itself as a key player in the future of e-commerce.