"Nvidia's Pursuit of the $30 Billion Custom Chip Market Through AI Innovation"

Nvidia is establishing a new business unit to create custom chips for cloud computing and other industries, aiming to tap into the growing market for bespoke AI chips and defend against increasing competition. The company, which currently dominates the high-end AI chip market, is seeking to assist customers in developing custom AI chips to address specific needs, potentially reducing energy consumption and design costs. With plans to target telecom, automotive, and video game markets, Nvidia's move into custom chip design poses a threat to established players like Broadcom and Marvell, and the company is also in talks with Ericsson for a wireless chip incorporating its GPU technology.