"Nvidia's $30 Billion Investment in Custom Chip Unit Accelerated by AI Technology"

Nvidia is reportedly investing $30 billion to establish a new unit for custom chip solutions, targeting various sectors including AI, telecom, cloud, automotive, and gaming hardware. The move comes as the company faces increasing competition in the generative AI arena, despite its dominance with products like the H100, A100, and H200 AI chips. The investment reflects the growing demand for more efficient and specialized hardware in the tech industry, driven by the escalating energy footprint of generative AI and the need to improve efficiency.