Navigating the Risks of AI Technology and Counterfeit People

More than a dozen companies are now offering tools to identify whether something was made with artificial intelligence, with names like Sensity AI (deepfake detection), Fictitious.AI (plagiarism detection) and Originality.AI (also plagiarism). The overall generative A.I. market is expected to exceed $109 billion by 2030, growing 35.6 percent a year on average until then. Despite the constant catch-up, many companies have seen demand for A.I. detection from schools and educators. Separating real from fake will require digital forensics tactics such as reverse image searches and IP address tracking. The Content Authenticity Initiative, a consortium of 1,000 companies and organizations, is one group trying to make generative technology obvious from the outset.